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Influencer Marketing is simply word-of-mouth marketing. You’re tapping on a trusted individual within your brand’s niche to share your target message with their collective circle.
The Influencer Marketing Industry is set to grow to approximately S$28.5 Billion in 2023, up from S$22B in 2022. (SOURCE: STATISTA)
(SOURCE: STATISTA)
Influencer-Generated Content Performs Better Compared to Branded Posts
61% of consumers trust influencer recommendations, compared to 38% who trust brand-produced content
(SOURCE: INFLUENCER MARKETING HUB)
European brands spent S$1.9B on Creator Marketing in 2020 alone
In 2016, brands in Europe spent S$465 million on Creator Marketing. By 2020, that number more than quadrupled. From 2016-2020, European Creator Marketing spending increased by an average of 32% per year. (SOURCE: ADOBE)
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We see far beyond vanity metrics, breaking down the true value of each influencer.We don’t just find random people that look great from the outside. For each influencer from our network we propose to you, we have data to back it up.
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Our typical onboarding/workflow:
Check out our latest strategy and innovation articles,
case studies, insights, and more.
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Influencer Marketing is not simply about finding & paying an influencer to post about your brand or product or service.
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In order to get the maximum value from your influencer marketing efforts, youneed to work with an agency with the appropriate level of expertise.
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Following these tips will help you succeed in the creator economy by working with influencers to promote your brand or product.
Read More
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